Content Marketing: SEO Copywriting and Blog Posting

An essential component to any website is content marketing. Google is now placing more emphasis on website content when determining the search engine result page (SERP). Not only is it important to update your site with new, relevant content, it is also important to include keywords that will help improve your Google keyword rankings.

Start increasing your website traffic by optimizing it with high quality search engine friendly SEO copywriting.



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Basic SEO Copywriting Advanced SEO Copywriting Premium SEO Copywriting
~ 300 words per 300-400 words per 300-400 words per

10 to 15 min

research per

30 to 45 min

research per

1 hour

research per

Strategic keyword

use in articles

Strategic keyword use

in articles

Strategic keyword

use in articles

Keywords provided

by client

 Keywords provided by client

Basic keyword

research included
  Linking to other copy

Linking to other

copy
  Linking to existing website Linking to existing website
     
$55 a page $70 a page $90 a page
     

15 or more

@ $50 a page

15 or more

@ $65 a page

15 or more

@ $85 a page
		    
     
     

Content Marketing: SEO and Blog Copywriting Help Improve Search Engine Results

Two effective content marketing methods used in to improve search engine results page (SERP) placement are SEO copywriting and Blog copywriting. SEO and Blog copywriting, while similar in nature, serve two entirely different functions.

 

Content Marketing

Providing customers and potential customers with information that is not only informative, but also keeps them engaged is goal of content marketing. Whether it is through blog posts, article submissions or engaging customers through social media sites like G+, Facebook or Twitter, content marketing is an essential element to any online marketing campaign.

 

SEO Copywriting
SEO (search engine optimization) copywriting that is added to website pages provide Google with the information it needs to assign SERP. When writing copy, it is important to include keywords that each particular page represents. SEO copywriting, if done properly, can improve Google rankings. If written improperly, may result in Google blacklisting.

Blog Copywriting
Blogging is a method of not only improving page views, it is also an important tool used to communicate with new and existing customers. Blog copywriting is educational and integral part to any link building campaign. Organic link building is accomplished by the process of guest blogging. Reaching out to industry related contacts and offering free content not only helps to improve their online visibility, it also helps to improve your link building structure and Google placement.

Before starting an internet marketing campaign, determine the keywords and related keywords that describe your business, product or service. By understanding keywords and how they affect your online presence you will be well on your way to establishing a successful online marketing campaign.


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